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Benefits of Affiliation Benefits of Affiliation
At RE/MAX, your success is limited only by your ability, determination, and hard work — not by restrictions one finds in conventional real estate companies. At RE/MAX, quality people who are serious about excelling in the real estate business have the freedom to realize their full business potential.
In addition, RE/MAX name recognition, reputation for quality service, and market strength — which is rapidly becoming worldwide in scope — afford Associates a considerable advantage when competing for clients.
The RE/MAX Concept
RE/MAX stands for "real estate maximums." In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
More signs, more ads, more prospects
When an office is filled with top-producing agents, the result is more yard signs and advertising throughout the market and more customers walking into or calling the office. Momentum picks up even more because there are only competent professionals handling the floor — converting a high percentage of off-the-street business into listings and sales.
Freedom in advertising
While all RE/MAX Associates contribute to group advertising funds, you yourself determine how you want to invest in your own individual advertising and personal promotion. At RE/MAX, it's the Associate — not the Broker/Owner — who decides how much he or she should spend on advertising and which media to use to best serve customers. Unlike agents of other real estate operations, RE/MAX Associates are expected to receive the leads they generate themselves. The independence and creativity of RE/MAX Sales Associates are nowhere more visible than in personal promotion activities.
Set and attain your own goals
At RE/MAX, you create your own business plans and set your own goals. No manager will tell you how many sales you need to make or whether it's appropriate to pursue a particular professional designation. You schedule your own vacations and work under your own pressure, not someone else's.
Negotiate commission rates
Sales agents with conventional companies work within a rate established by the particular firm. It's different at RE/MAX, where you have the flexibility to negotiate commission rates with customers. This freedom benefits both you and the customer, especially in the case of specialized properties requiring innovative marketing.
Specialized advanced business training
Since it doesn't have to cater to inexperienced or marginal producers, RE/MAX training immediately jumps to the top producer's core need — increasing business without increasing work time. All RE/MAX training focuses on this goal, whether delivered via the RE/MAX Satellite Network, national and regional conventions, or office-level training sessions. An increasing number of RSN courses are worth credit for Continuing Education or professional designations. A typical RE/MAX International convention includes more than 130 educational sessions and numerous courses offering credit toward professional designations.
Experiment and be creative
RE/MAX Associates are known as innovators. They were among the first to aggressively embrace personal promotion and buyer agency, and to adapt technology to the real estate sales process. New ways of doing business don't depend on top-down approval. The innovations start in the field and the RE/MAX system responds with support. RE/MAX Affiliates are encouraged to be the first to pioneer trends that lead to increased productivity.
Build a personal sales team
At RE/MAX, you are free to hire licensed or unlicensed assistants or create a sales team with members specializing in various aspects of the business, all within the overall management framework of the brokerage. This freedom enables you to build your business to any level you desire.
Have all the advantages of owning a business without the disadvantages
At RE/MAX, you enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the brokerage bills paid, dealing with business ownership tax issues and meeting other regulations that are among the day-to-day responsibilities of the broker. This arrangement frees you to focus on selling real estate.
Control your expenses
At RE/MAX, you have complete control of how much of your income you put back into your business and how you allocate business expenses.
Benefit fully from business-expense tax deductions
The maximum commission concept means RE/MAX Associates don't immediately lose a percentage of income — and thus the tax deductibility of that "expense" — to a broker. Virtually all of a RE/MAX Associate's commission earnings directed toward business expenses can be specifically itemized as such.
Control your work schedule
Having the freedom of being in business for yourself, you can set your own income goals at RE/MAX and plan the use of your time accordingly. Convinced that leisure time is crucial to professional success, RE/MAX encourages Associates to take time for other areas of their lives and to recharge their energies.
Repeat and referral customers
Averaging more than 13 years in the real estate business, RE/MAX Associates have built up reserves of satisfied customers. About 70 percent of RE/MAX transactions result from repeats and referrals, quality prospects who require far less qualifying than new customers. The less predictable sources of business make up about 30 percent of the transactions of RE/MAX Associates. When a recession hits, it's the salesperson with the contacts, the referrals, who will survive.
Choose your specialty
Being in business for yourself at RE/MAX, you have the flexibility to choose your own listing and sales specialties. A glance at the RE/MAX Referral Roster will disclose the variety of the more than 20 residential and commercial specialty areas declared by RE/MAX Associates. These include auctions, buyer brokerage, condominiums, farm and land, luxury homes, military, new construction, relocation, rentals, and vacation and resort properties — the entire property and housing spectrum.
Specialize in real estate sales, not marketing unrelated services
With RE/MAX there is no pressure to market products or services in conjunction with the real estate transaction. There is no risk that the success of a transaction will be tainted by a customer's experience with a product or service over which the agent has no control. No mandatory home warranty programs. No satellite dishes or home improvement projects. No hotel or car rental pitches.
Build personal real estate portfolios without paying commissions to the broker
Whether you are building a portfolio or liquidating one, the idea of keeping the maximum gain possible by not giving up any portion of a commission on transactions is attractive. Why sacrifice personal investment returns to fund your broker's retirement instead of funding your own?
Worry-free vacations
At RE/MAX, it's not going to be the new kid who fills in on a suddenly sensitive deal because the broker thinks the experience will do him some good. When you are away from work, only competent professionals are there to shepherd transactions forward.
Enjoy the pride that comes with running one's own business
RE/MAX Associates are perceived as being independent entrepreneurs. This earns the respect of industry peers and other professionals in the community. And most important, it generates an intense internal pride that comes from making your own way.
Associate Profile
With more experience, more annual sales per agent, and more professional designations than other salespeople, RE/MAX Associates have shown the industry new heights in productivity by mastering the latest technologies, sales strategies, marketing innovations and business systems.
RE/MAX growth
The RE/MAX network has grown every month since the organization was founded in 1973. In 1998, "Entrepreneur" magazine ranked RE/MAX the fastest growing of all real estate franchises.
Third-party recognition
A powerful measure of a company is assessment and recognition by others.
RE/MAX has been featured in major articles in mass-circulation periodicals and receives frequent coverage in real estate magazines and newsletters.
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